Tollins & Co. Sample

Job description: harbourviewplumbing.example

This is a sample. Harbourview Plumbing & Heating isn't a real company. Every client gets a page like this after they say yes, before any design work starts. It's how we agree on what the website is for.

The site's one job

Get more calls for furnace and water heater repairs from homeowners in St. Catharines and the surrounding area.

Who it's for

Homeowners in St. Catharines, Thorold and Niagara-on-the-Lake. They usually arrive in one of two situations:

Something's wrong right now. No heat, no hot water, water on the floor. They're on a phone, they're stressed, and they'll call the first plumber who makes it easy.

They're planning ahead. An old furnace or water heater needs replacing. They're more likely to be on a laptop, comparing two or three companies before they ask for a quote.

What they need to find in seconds

For someone with a problem right now: a phone number they can tap, the fact that you answer 24/7, and confirmation that you work in their area.

For someone planning ahead: what you install, what other customers say about you, and how getting a quote works.

What we want them to do

First choice: call. The number goes at the top of every page and dials when tapped.

Second choice: ask for a quote with a short form, for people who'd rather not call or are looking outside business hours.

What the site needs to say

24/7 emergency service, stated at the top of the home page
Licensed and insured
Serving St. Catharines, Thorold and Niagara-on-the-Lake since 2009
4.7 stars from 38 Google reviews, with a few quoted on the site

How we'll know it's working

At 90 days, we'll look at:

How many people tapped the phone number on the site
How many sent a quote request
Whether the site shows up when someone searches "Harbourview Plumbing," and where it appears for "furnace repair St. Catharines"
How fast the pages load on a phone

We'll compare these with the first month after launch. They're measures, not guarantees: they tell us what's working and what to change.

The site's job, and yours

A website can bring in the call. What happens next is up to the business. So we agree on both.

The site will: show up when people search for you, load quickly, make calling easy, and answer the questions people ask before they pick up the phone.

Harbourview will: answer or return calls the same day, keep its hours the same on Google and the site, ask happy customers for a Google review, and put the web address on the van and on invoices.

Not part of this site

Online booking, a financing calculator and a blog. Any of these can be added later and quoted separately.

Agreed

Harbourview Plumbing & Heating: ______________________ Date: __________

Tollins & Co.: ______________________ Date: __________